In the beginning I played about 8-12 hours a day and did that for months because I was out of work. Once I was back at work I was down to maybe 2-4 hours a day and all day on my days off. Now I pick it up sporadically. I was trying to go on daily and get my nook miles, but now I will play a day or two then not touch it for weeks. A friend recently got the game so I go on when she needs something, otherwise I haven't bothered.