Well, I always see that quote as saying that it's not really cheating because in all honesty it isn't but they do strongly urge people to play as intended. I don't really mind when people bring up that quote because there's a lot of truth to it for both sides of the coin.
This quote?
”We think that in order for the players to play for a very long time, and also for players to share the experience with their friends or family, we do think that playing without traveling would probably be the ideal way,”
I think that quote is very much up to interpretation and personal bias.
To me it sounds like very careful, diplomatic wording. Nintendo doesn’t need to take a strong stance on the issue, so why would they risk alienating/upsetting a good chunk of their customers? It’s also possible that they themselves don’t care (or know) that much about it’s effect on the community, and therefore don’t have a strong opinion. In that case, whether they do or don’t consider it cheating is almost irrelevant to us as the players.