The three most common reasons for why characters like Marshal are popularI'm one of those people who ask why Marshal is so popular. xD
The reason for that is simple. WHY IS HE SO POPULAR? Is it due to everyone aboarding the hype train? Or does everyone truly want him?
1.Their design is considered cute or unique by a large amount of people
2.They have furniture in their house that a lot of people want.Marshal has sloppy furniture and the sloppy set is unbuyable.
3.They're a new character so naturally there are going to be a lot of people that are excited for them.
In my opinion it would be kind of dumb to want a popular villager that you don't really want just because everyone else wants them.Though if your doing that to help someone get their dreamie then that's different.
I personally don't get offended if someone insults a villager a like.I don't like a villager based on their popularity I like them based on my experience with them.Though all the "Why is X so popular" threads are annoying to be,epically if it's clear that the person who made the thread is just trying to start a flame war.