Before the Marshal hype was even there, I actually looked through a list of all possible smug villagers, and claimed that Marshal was extremely cute. Nowadays, I have him in my town, a cute little marshmallow. They only problem I have nowadays with him is that he gives me a lot of rage-inducing items.
That and I agree with others, it's the cuteness factor.
That and I agree with others, it's the cuteness factor.