Pre-orders went up on one particular site for the amiibo cards in Japan, and pretty much instantly sold out. They're now being sold on auction sites for astronomical markups- $3 packs are being sold for $15 or more. So, scalpers are trying to scalp the cards now! It's not only not stopping scalpers from trying to scalp the cards, so be aware that come September, amiibo card packs may be hard to come by if retailers allow buyers to do what's happening from Japanese sellers. These scalpers don't really understand this amiibo stuff, because these cards are random, and unlike their counterpart figures, they're not exactly the same in all regions- their names are in Japanese in Japan, and English in America, unlike the figures who have no differences other than external packaging. At least in America there are 5 cards (and a special one) to a pack, unlike Japan's poor 3 to a pack- at least HHD will come with a card, so if you have the Japanese game pre-ordered, you'll get at least one amiibo card.
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