And here's a nifty trick. Until you have villagers with max friendship. Keep them inside your campsite and Send the ones that are low leveled/have been affected by a certain amenity back home. This way, you'll get more points when they're out camping by themselves rather than in your camp. When you help villagers in your campsite, you only earn a few points.
- - - Post Merge - - -
And the villagers with the theme on if you haven't built an amenity with their theme, keep them in your camp as well.