It's on the left for me. When I've gone to other towns and theirs is on the right I think it looks good too, but since I've had it on the left this whole time anything else would feel weird.
Mine is on the right. The cliff with the bench that's over looking the ocean is on the left, which lines up with my town because my long stretch of beach is on my left side of town. I think they go by which side your beach is on.