Well. It depends. To the masses? Yes. Popular villagers are the villagers that have the most people who like them, it's not rocket science that more people would like a town with popular villagers in opposition to unpopular ones. But if you're asking how you feel about the town? Not at all. Chances are you'll like some diamond in the rough, and then scoff at some popular villagers like Ankha or Marshal saying you don't get why they're so glorified. Sure you'll have some popular villagers in your town, it's not like they're terrible or anything but having an all tier 1 town would lose it's appeal to the player since you don't have an emotional attachment to them, it's just what the Internet wants you to like.