I actually really like him. I had him in my first ACNL town, and I was happy since I got him as a StreetPass move-in. I ended up letting him go because I didn't like his interior, though.
I honestly don't care much about any of the wolves or their character designs. :/ I mean, I don't hate them; I feel more neutral towards them than anything.
I wouldn't go so far as to say he's overrated, although he is quite popular and I don't know why. Most of the wolves in this game are cranky; so the personalities are kind of the same. I think he's okay, but imho, I like Fang much better. Had Chief in my campsite and thought against it.
Don't like him, he's cranky and frankly pretty snobby. He never has time for me and insists on calling me "B-Honey." I'm just like, ALL HONEY COMES FROM BEES. I don't like cranky or snooty villagers.
I love chief! But I like all the wolf villagers because wolves are my favorite animals. He's not my favorite wolf but defiantly up there. Freya and Whitney are the lowest on my rank for the wolves.