"Best Buy's optimization wizards have fabricated a devilish scam to exploit uninformed customers. Employees download a PlayStation 3's firmware update in advance and tack on an extra $30 to the cost of the system."
http://consumerist.com/2010/10/best-buy-will-give-you-free-ps3-software-for-30-mandatory-charge.html
http://consumerist.com/2010/10/best-buy-will-give-you-free-ps3-software-for-30-mandatory-charge.html