Most Admired Companies.
Apple said:So which company does business admire most? Even among this select group there is a clear leader: For the third straight year Apple (AAPL, Fortune 500) takes the No. 1 spot -- this time by the highest margin ever, according to Hay Group, the management consulting firm that collaborates with Fortune on the list. Indeed, in 2009, 51% of corporate leaders surveyed said they admired Apple, an unprecedented majority.
What accounts for Apple's exalted status? One explanation is that it is the company that has single-handedly changed the way we do everything from consume music and access information to design products and engage with the world around us.
Because of its track record, consumers and businesses alike trust Apple's inventions and its ability not only to churn out products that connect with customers but also to introduce a new way of doing things -- to literally show us what's next. Says Norbert Reithofer, CEO of BMW (No. 22): "Apple's customers are more than customers -- they're fans. The whole world held its breath before the iPad was announced. That's brand management at its very best."
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