I wouldn't get it at full price, I personally bought it for $15 with the amiibos... which means the game itself ended up costing less than $10.
It's basically just a board game. Like a toddler board game. If you like candy land and similar luck-based games and cute little cut-scenes, grab it now for $10 at Walmart. If not, don't bother with it.
I personally like it, because after my college classes I'm pretty brain-dead. I used to love strategy games, but I'm so tired these days that curling up with some cutesy stuff like this and a cup of tea is quite nice. When my friends and I get stressed we just curl up and play this~ It's definitely not for everyone, but I find it relaxing. It's not worth the sticker price, but totally worth the sale price (if you're in to this kind of thing).